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3 Brands Growing Through Influencer Marketing in Montreal

March 7, 2018 Influencer Martketing, Instagram, marketing, PR, Social media, Uncategorised Tags: , , , , , , , , ,

We all know by now how big and small brands from around the world have been able to use influencer marketing with amazing success. In the following article however, we forget about the world and bring you back to Montreal, where 66AGENCY was founded and where many Canadian brands have stood out with their unbelievable

Money on Ads as an Influencer

February 16, 2018 digital marketing, Facebook, Influencer, Influencer Martketing, Instagram, marketing, marketing numérique, PR, Social media, Youtube Tags: , , , , , , , ,

Should influencers use ads to promote themselves? And if so, should they use Facebook or Instagram? The answer we get from most influencers is simply “I’m not sure, I don’t use ads myself.” On our end, we think that when an influencer uses ads the right way, it can grow their account, teach them a

3 Steps to Think About When Budgeting for Influencers in 2018

January 24, 2018 Influencer Martketing, Social media, Traditional media Tags: , , , ,

Every year, cmosurvey.org asks top marketers of US for-profit organizations about their industry and produces a report that reveals interesting marketing stats and trends. For instance, the most recent update to the report found that CMOs’ optimism in the US economy increased steadily and that marketing budgets were expected to increase as well. This increase

A Basic Guide to Intellectual Property for Influencers and Brands

December 13, 2017 Instagram, Intellectual property, Social media Tags: , , , ,

The rules around the use of intellectual property (IP) have changed dramatically since social media has given all of us the power to share content and be our own publishers. It’s possible to prevent a book from being published if it uses IP without proper licenses, but to prevent a Facebook share or status update

How to Grow a Following with Traditional Media

November 29, 2017 Instagram, PR, Traditional media Tags: , , , ,

According to PR consultant Josh Elledge, 90% of journalists and reporters use Twitter daily. Today’s news cycles are very short and journalists are constantly using social media to find new educational or entertaining stories. If you have an idea for a story and found a journalist that has written on a similar topic in the

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