66 Agency

Month: November 2017

How to Grow a Following with Traditional Media

November 29, 2017 Instagram, PR, Traditional media Tags: , , , ,

According to PR consultant Josh Elledge, 90% of journalists and reporters use Twitter daily. Today’s news cycles are very short and journalists are constantly using social media to find new educational or entertaining stories. If you have an idea for a story and found a journalist that has written on a similar topic in the

Our #BeTheMeister Campaign (Case Study)

November 23, 2017 Facebook, Influencer Martketing, Instagram, Social media Tags: , , ,

Jägermeister’s very popular orange and green logo is recognized by all. Many consumers however lack the brand knowledge to properly identify what Jägermeister really represents. More than drinking shots, the brand stands for uniqueness, mischievous charisma and being bold and daring. During the #BeTheMeister campaign 66AGENCY enlisted 17 Canadian Instagram influencers that exemplify these values

How to Price Yourself as an Influencer

November 16, 2017 Influencer Martketing, Instagram, Social media, Uncategorised Tags: , , , ,

Many influencers on our roster also work independently with brands and have been asking about the topic of pricing, so today we’d like to finally answer all of their questions. It’s much more advantageous to base yourself on the industry, than to rely on the offers made to you when choosing your prices. For this

Case Study: Our 2017 Casper Campaign

November 8, 2017 Influencer Martketing, Social media, Youtube Tags: , , , , , , ,

For any business entering a new market, it can be difficult to reach out to consumers who are loyal elsewhere and often have biases towards foreign brands. Casper Sleep, a New-York based mattress company, entered the Canadian market at the end of 2014 and was looking for a campaign that would continue to increase their

4 New Instagram Features on Their Way or Already Here

November 1, 2017 Influencer Martketing, Instagram, Social media, Uncategorised Tags: , , , ,

  Over the years, Instagram has stayed fresh and exciting by continually integrated new features. So here are 4 big changes (and 2 extra) that may be coming to Instagram soon and which you might want to prepare for.   The New 4 X 4 Grid During the last couple weeks many people have seen their

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