66 Agency

Category: Social media

3 Brands Growing Through Influencer Marketing in Montreal

March 7, 2018 Influencer Martketing, Instagram, marketing, PR, Social media, Uncategorised Tags: , , , , , , , , ,

We all know by now how big and small brands from around the world have been able to use influencer marketing with amazing success. In the following article however, we forget about the world and bring you back to Montreal, where 66AGENCY was founded and where many Canadian brands have stood out with their unbelievable

Money on Ads as an Influencer

February 16, 2018 digital marketing, Facebook, Influencer, Influencer Martketing, Instagram, marketing, marketing numérique, PR, Social media, Youtube Tags: , , , , , , , ,

Should influencers use ads to promote themselves? And if so, should they use Facebook or Instagram? The answer we get from most influencers is simply “I’m not sure, I don’t use ads myself.” On our end, we think that when an influencer uses ads the right way, it can grow their account, teach them a

3 Steps to Think About When Budgeting for Influencers in 2018

January 24, 2018 Influencer Martketing, Social media, Traditional media Tags: , , , ,

Every year, cmosurvey.org asks top marketers of US for-profit organizations about their industry and produces a report that reveals interesting marketing stats and trends. For instance, the most recent update to the report found that CMOs’ optimism in the US economy increased steadily and that marketing budgets were expected to increase as well. This increase

A Basic Guide to Intellectual Property for Influencers and Brands

December 13, 2017 Instagram, Intellectual property, Social media Tags: , , , ,

The rules around the use of intellectual property (IP) have changed dramatically since social media has given all of us the power to share content and be our own publishers. It’s possible to prevent a book from being published if it uses IP without proper licenses, but to prevent a Facebook share or status update

Our #BeTheMeister Campaign (Case Study)

November 23, 2017 Facebook, Influencer Martketing, Instagram, Social media Tags: , , ,

Jägermeister’s very popular orange and green logo is recognized by all. Many consumers however lack the brand knowledge to properly identify what Jägermeister really represents. More than drinking shots, the brand stands for uniqueness, mischievous charisma and being bold and daring. During the #BeTheMeister campaign 66AGENCY enlisted 17 Canadian Instagram influencers that exemplify these values

How to Price Yourself as an Influencer

November 16, 2017 Influencer Martketing, Instagram, Social media, Uncategorised Tags: , , , ,

Many influencers on our roster also work independently with brands and have been asking about the topic of pricing, so today we’d like to finally answer all of their questions. It’s much more advantageous to base yourself on the industry, than to rely on the offers made to you when choosing your prices. For this

Case Study: Our 2017 Casper Campaign

November 8, 2017 Influencer Martketing, Social media, Youtube Tags: , , , , , , ,

For any business entering a new market, it can be difficult to reach out to consumers who are loyal elsewhere and often have biases towards foreign brands. Casper Sleep, a New-York based mattress company, entered the Canadian market at the end of 2014 and was looking for a campaign that would continue to increase their

4 New Instagram Features on Their Way or Already Here

November 1, 2017 Influencer Martketing, Instagram, Social media, Uncategorised Tags: , , , ,

  Over the years, Instagram has stayed fresh and exciting by continually integrated new features. So here are 4 big changes (and 2 extra) that may be coming to Instagram soon and which you might want to prepare for.   The New 4 X 4 Grid During the last couple weeks many people have seen their

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