There are so many interesting personal Instagram accounts out there that haven’t landed brand collabs and we wanted to write a blog post to help them out. Your account might be one of those that have a good amount of followers, but are somehow missing the small things that will make it an influencer account attractive to brands.
It All Starts With Content and Engagement
Although they make it look easy, influencers spend a lot of time shooting and editing to get those perfect photos. As time goes by you’ll get better at seeing shots, but at first improving the overall quality of your content will require a lot of effort.
For this reason, it’s always great to see influencers partner with photographers. It’s a win-win situation. The photographers get to shoot with models comfortable in front of a camera and the influencers get great content for their accounts. Photographers are familiar with great shooting locations and being very creative, they can often help you in developing your own style.
Consistency in creating and posting content requires a good level of organization and discipline. At times, you will be out of ideas, but you’ll have to continually try new things and improve yourself as an influencer.
Beyond posting on Instagram, you should also be a very active user by making sure to interact a lot. Influencers post comments, strategically use hashtags, tag accounts and like photos for many hours a day. It’s up to you to do all of that and at the same time bring something new to the platform.
Most successful influencers are focused on building relationships that will allow them to get interesting collaborations in the long-run over quick and small collaborations right now. You might be surprised to learn that many of our influencers have been collaborating with certain brands for years. For years? Yeah, for years. That’s because when the people in marketing departments get to know the work you deliver and trust you personally, be much more willing to work with you.
In addition to building your relationship with the brands, think about building relationships with your colleagues in the industry. It can be intimidating to put yourself out there, but it really is worth your time and effort to know new people.
Making friends will be beneficial in many ways. Knowing people means you will be able to share connections, help each other with shoots and share ideas that could possibly make a big difference in your influencer career.
Creativity and Personality
As much as Instagram engagement strategies and content consistency are important, it’s necessary for you to know who you want to be on your social media page. Your personal brand will make your account attractive to a specific type of follower, but will also guide the content of your posts. Honesty can be felt through an Instagram account, so don’t shy away from letting loose and just being yourself!
Those Were the Dos, Here are the Don’t
Those were our tips concerning what you should do, but there are types of behaviors that need to be avoided if you want your account to be taken seriously by brands and agencies. For one, follow-for-follow apps and networks don’t really work. Followers gained are real people of course, but aren’t people that will necessarily be interested in your content. Your engagement won’t increase and after a while those users will begin to unfollow your account.
It’s also a bad idea to buy followers in 2018. Most brands that promote through influencer campaigns have gained enough experience over the years to make sure that the accounts they work with are completely real. If the influence of the influencer isn’t real, what’s the point?
Check out our blog for more tips on making it as a creative in influencer marketing!