66 Agency

Tag: Influencers

Case Study: Rubino Shoes Black Friday Campaign

January 23, 2019 digital marketing, Influencer, Influencer Martketing, Instagram, Social media, Uncategorised Tags: , , , , ,

The Rubino Shoes campaign was centered around the Black Friday holiday sale period aiming to drive awareness and sales conversions, but also to communicate to the fashion conscious millennial demographic the width span of the brands offered and how Rubino is a destination that continuously expands product offerings to adapt to the lifestyle of their clients.

Money on Ads as an Influencer

February 16, 2018 digital marketing, Facebook, Influencer, Influencer Martketing, Instagram, marketing, marketing numérique, PR, Social media, Youtube Tags: , , , , , , , ,

Should influencers use ads to promote themselves? And if so, should they use Facebook or Instagram? The answer we get from most influencers is simply “I’m not sure, I don’t use ads myself.” On our end, we think that when an influencer uses ads the right way, it can grow their account, teach them a

A Basic Guide to Intellectual Property for Influencers and Brands

December 13, 2017 Instagram, Intellectual property, Social media Tags: , , , ,

The rules around the use of intellectual property (IP) have changed dramatically since social media has given all of us the power to share content and be our own publishers. It’s possible to prevent a book from being published if it uses IP without proper licenses, but to prevent a Facebook share or status update

How to Grow a Following with Traditional Media

November 29, 2017 Instagram, PR, Traditional media Tags: , , , ,

According to PR consultant Josh Elledge, 90% of journalists and reporters use Twitter daily. Today’s news cycles are very short and journalists are constantly using social media to find new educational or entertaining stories. If you have an idea for a story and found a journalist that has written on a similar topic in the

Our #BeTheMeister Campaign (Case Study)

November 23, 2017 Facebook, Influencer Martketing, Instagram, Social media Tags: , , ,

Jägermeister’s very popular orange and green logo is recognized by all. Many consumers however lack the brand knowledge to properly identify what Jägermeister really represents. More than drinking shots, the brand stands for uniqueness, mischievous charisma and being bold and daring. During the #BeTheMeister campaign 66AGENCY enlisted 17 Canadian Instagram influencers that exemplify these values

How to Price Yourself as an Influencer

November 16, 2017 Influencer Martketing, Instagram, Social media, Uncategorised Tags: , , , ,

Many influencers on our roster also work independently with brands and have been asking about the topic of pricing, so today we’d like to finally answer all of their questions. It’s much more advantageous to base yourself on the industry, than to rely on the offers made to you when choosing your prices. For this

4 New Instagram Features on Their Way or Already Here

November 1, 2017 Influencer Martketing, Instagram, Social media, Uncategorised Tags: , , , ,

  Over the years, Instagram has stayed fresh and exciting by continually integrated new features. So here are 4 big changes (and 2 extra) that may be coming to Instagram soon and which you might want to prepare for.   The New 4 X 4 Grid During the last couple weeks many people have seen their

How To Identify Genuine Influencers

October 25, 2017 Influencer Martketing, Instagram, Social media Tags: , , ,

  Marketing through influencers has many benefits, but like any other marketing channel it also has some weaknesses. We decided to write an article about the a few of them including unusual metrics, fake influencers and follower-bots, while clarifying what we at 66AGENCY are doing to solve these issues.   Media Transparency & Standardisation In

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