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Tag: Marketing

3 Steps to Think About When Budgeting for Influencers in 2018

January 24, 2018 Influencer Martketing, Social media, Traditional media Tags: , , , ,

Every year, cmosurvey.org asks top marketers of US for-profit organizations about their industry and produces a report that reveals interesting marketing stats and trends. For instance, the most recent update to the report found that CMOs’ optimism in the US economy increased steadily and that marketing budgets were expected to increase as well. This increase

A Basic Guide to Intellectual Property for Influencers and Brands

December 13, 2017 Instagram, Intellectual property, Social media Tags: , , , ,

The rules around the use of intellectual property (IP) have changed dramatically since social media has given all of us the power to share content and be our own publishers. It’s possible to prevent a book from being published if it uses IP without proper licenses, but to prevent a Facebook share or status update

How to Grow a Following with Traditional Media

November 29, 2017 Instagram, PR, Traditional media Tags: , , , ,

According to PR consultant Josh Elledge, 90% of journalists and reporters use Twitter daily. Today’s news cycles are very short and journalists are constantly using social media to find new educational or entertaining stories. If you have an idea for a story and found a journalist that has written on a similar topic in the

Case Study: Our 2017 Casper Campaign

November 8, 2017 Influencer Martketing, Social media, Youtube Tags: , , , , , , ,

For any business entering a new market, it can be difficult to reach out to consumers who are loyal elsewhere and often have biases towards foreign brands. Casper Sleep, a New-York based mattress company, entered the Canadian market at the end of 2014 and was looking for a campaign that would continue to increase their

How To Identify Genuine Influencers

October 25, 2017 Influencer Martketing, Instagram, Social media Tags: , , ,

  Marketing through influencers has many benefits, but like any other marketing channel it also has some weaknesses. We decided to write an article about the a few of them including unusual metrics, fake influencers and follower-bots, while clarifying what we at 66AGENCY are doing to solve these issues.   Media Transparency & Standardisation In

Devrais-je toujours utiliser le #ad?

October 17, 2017 Influencer Martketing, Instagram, Social media, Uncategorised Tags: , , , ,

  Pensez-vous être capable de reconnaître toutes les publicités qui passent sur vos médias sociaux? Et pensez-vous qu’il est facile pour une audience de repérer les publications commanditées et non commanditées d’un influenceur? Ce n’est pas toujours évident aujourd’hui. Les publicités deviennent de plus en plus subtiles et nous sommes souvent surpris à quel point

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